{"title":"Unisex Apparel - Premium Streetwear for All | Nuru","description":"\u003cp data-start=\"47\" data-end=\"334\"\u003eStep into a world where style carries intention. NURU’s Collection is designed for bold, resilient, and free-spirited individuals who live life on their own terms. From everyday essentials to statement pieces, each item is thoughtfully created to reflect quality, comfort, and purpose.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"645\"\u003eClothing that moves with you, with soft, breathable fabrics, flattering silhouettes, and versatile designs that carry you from the daily grind to moments of joy and self-expression. Prints and details are inspired by African heritage and natural beauty, making every piece feel personal, vibrant, and alive.\u003c\/p\u003e\n\u003cp data-start=\"647\" data-end=\"949\"\u003eWhether dressing for empowerment, comfort, or self-expression, NURU has something to elevate every wardrobe:\u003cbr data-start=\"755\" data-end=\"758\"\u003e• Timeless staples and statement pieces rooted in resilience\u003cbr data-start=\"818\" data-end=\"821\"\u003e• Ethically and sustainably made\u003cbr data-start=\"853\" data-end=\"856\"\u003e• Inspired by African heritage and modern design\u003cbr data-start=\"904\" data-end=\"907\"\u003e• Comfortable, flattering, and versatile\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1070\"\u003eEvery piece tells a story, your story. Step into confidence, creativity, and style that reflects the light you carry.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1096\"\u003eRooted. Radiant. Free.\u003c\/p\u003e","products":[{"product_id":"unisex-t-shirt","title":"Africa Tee.","description":"This tee isn’t just a piece of clothing — it’s a celebration of the continent itself. Crisp white forms a clean canvas, while olive-green outlines of Africa on the front and back honor its heritage, resilience, and the vibrant spirit of the Rainbow Nation. Bold yet understated, it carries pride, identity, and the energy of where we come from.\u003cbr\u003e\n\u003cbr\u003e\nSoft, lightweight, and perfectly balanced with gentle stretch, it drapes naturally and flatters every silhouette. Effortless alone, elevated when layered — it’s made to move with you through everyday life and meaningful moments alike.\u003cbr\u003e\n\u003cbr\u003e\nThe embroidered detailing on the front adds texture and intention, while the back print turns heads with quiet power. Understated from the front. Unforgettable from behind. Just like Africa — layered, dynamic, alive with story.\u003cbr\u003e\n\u003cbr\u003e\nThis is more than a tee.\u003cbr\u003e\nIt’s something you stand in.\u003cbr\u003e\n\u003cbr\u003e\n⚡ The Details That Matter\u003cbr\u003e\n\u003cbr\u003e\nFabric\u003cbr\u003e\n100% combed and ring-spun cotton (Heather colors contain polyester). Lightweight at 4.2 oz.\/yd.² (142 g\/m²), breathable, and pre-shrunk for lasting fit.\u003cbr\u003e\n\u003cbr\u003e\nConstruction\u003cbr\u003e\nSide-seamed with shoulder-to-shoulder taping for structure, durability, and a clean finish that holds shape wear after wear.\u003cbr\u003e\n\u003cbr\u003e\nFeel\u003cbr\u003e\nSoft against the skin with gentle stretch — comfort without compromise.\u003cbr\u003e\n\u003cbr\u003e\n⚠️ Disclaimer: Slightly sheer in lighter shades or certain lighting. Layer thoughtfully.\u003cbr\u003e\n\u003cbr\u003e\nRooted in Africa. Radiant in unity. Free in expression.","brand":"Nuru ","offers":[{"title":"XS","offer_id":46460781527225,"sku":"4297353_9526","price":45.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":46460781559993,"sku":"4297353_4011","price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46460781592761,"sku":"4297353_4012","price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46460781625529,"sku":"4297353_4013","price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46460781658297,"sku":"4297353_4014","price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46460781691065,"sku":"4297353_4015","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":46460781723833,"sku":"4297353_5294","price":50.5,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":46460781756601,"sku":"4297353_5309","price":53.5,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":46460781789369,"sku":"4297353_12872","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/7819\/2569\/files\/unisex-staple-t-shirt-white-front-69a046d2423ae.jpg?v=1772111599"},{"product_id":"visonary-tee","title":"Visonary Tee","description":"Wear vision. Carry heritage.\u003cbr\u003e\n\u003cbr\u003e\nThis oversized tee is more than streetwear — it’s a tribute to the spirit of Africa. The boabab tree on the back stands tall as a symbol of resilience, community, and deep roots, while the “Visionary” on the front reminds you to lead with intention every day. Soft, organic, and effortlessly bold, it’s designed for those who move through life with purpose and pride.\u003cbr\u003e\n\u003cbr\u003e\nMade from 100% organic combed ring-spun cotton, it’s soft enough to live in, strong enough to keep up with your boldest moves. Dropped shoulders, a wide ribbed collar, and a relaxed fit give it effortless streetwear energy with a grounded, heritage-inspired edge.\u003cbr\u003e\n\u003cbr\u003e\n⚡ The Details That Matter\u003cbr\u003e\n\u003cbr\u003e\n• 100% organic combed ring-spun cotton\u003cbr\u003e\n• Fabric weight: 5.9 oz.\/yd² (200 g\/m²)\u003cbr\u003e\n• Oversized fit for laid-back, top-tier drape\u003cbr\u003e\n• Set-in sleeves with dropped shoulders for extra attitude\u003cbr\u003e\n• 1 × 1 ribbed collar and self-fabric neck tape for comfort\u003cbr\u003e\n• Certified organic cotton under GOTS and OCS standards\u003cbr\u003e\n• Blank product responsibly sourced from Bangladesh\u003cbr\u003e\n\u003cbr\u003e\n⚠️ Sizing note: Runs larger in the EU. For a more fitted look, size down.\u003cbr\u003e\n\u003cbr\u003e\nRooted in heritage. Radiant in vision. Free in expression.","brand":"Nuru ","offers":[{"title":"S","offer_id":46467167715513,"sku":"1689958_21005","price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46467167748281,"sku":"1689958_21011","price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46467167781049,"sku":"1689958_21017","price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46467167813817,"sku":"1689958_21023","price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46467167846585,"sku":"1689958_21029","price":44.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/7819\/2569\/files\/unisex-organic-oversized-high-neck-t-shirt-white-front-69a1b69e6e773.jpg?v=1772205748"},{"product_id":"i-am-believe-hoodie","title":"I Am - Believe Hoodie","description":"The Ultimate Streetwear Hoodie\u003cbr\u003e\n\u003cbr\u003e\nWho knew the softest hoodie you’ll ever own could also make such a bold statement? This classic streetwear piece features a front embroidered design, matching embroidery on the sleeve, and a DG printed back—bringing style, personality, and craftsmanship together in one cozy package. Perfect for chilly evenings, it comes with a warm 3-panel hood, a convenient front pouch pocket, and matching flat drawstrings.\u003cbr\u003e\n\u003cbr\u003e\n⚠️ This hoodie may spark curiosity and turn heads wherever you go!\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% ring-spun cotton, 35% polyester\u003cbr\u003e\n• Front pouch pocket\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Matching flat drawstrings\u003cbr\u003e\n• 3-panel hood\u003cbr\u003e\n• Blank product sourced from Pakistan\u003cbr\u003e\n\u003cbr\u003e\nFit Note: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.\u003cbr\u003e\n\u003cbr\u003e\nRooted. Radiant. Free.","brand":"Nuru ","offers":[{"title":"S","offer_id":46589447798969,"sku":"6777934_10774","price":55.47,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46589447831737,"sku":"6777934_10775","price":55.47,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46589447864505,"sku":"6777934_10776","price":55.47,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46589447897273,"sku":"6777934_10777","price":55.47,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46589447930041,"sku":"6777934_10778","price":57.17,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":46589447962809,"sku":"6777934_13421","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/7819\/2569\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-white-back-69ad8bb5ddace.jpg?v=1772981201"},{"product_id":"grounded-unisex-hoodie","title":"Grounded - Unisex Hoodie","description":"Who knew that the softest hoodie you'll ever own could also carry so much meaning. The GROUNDED Hoodie combines comfort, style, and heritage in one classic streetwear piece. The embroidered GROUNDED on the front makes a bold statement, while the map of Africa on the back celebrates identity and roots. Designed with a convenient pouch pocket and a warm 3-panel hood, it keeps you cozy on chilly evenings.\u003cbr\u003e\n\u003cbr\u003e\nWhy you’ll love it:\u003cbr\u003e\n\u003cbr\u003e\nEmbroidered GROUNDED on the front\u003cbr\u003e\nBack print map of Africa\u003cbr\u003e\nFront pouch pocket for convenience\u003cbr\u003e\nSoft 100% cotton face with warm fleece interior\u003cbr\u003e\nMatching flat drawstrings for a polished look\u003cbr\u003e\nSelf-fabric patch on the back adds subtle detail\u003cbr\u003e\n3-panel hood for extra warmth\u003cbr\u003e\n\u003cbr\u003e\nFabric and Fit:\u003cbr\u003e\n\u003cbr\u003e\n100% cotton face\u003cbr\u003e\n65% ring-spun cotton, 35% polyester\u003cbr\u003e\nBlank product sourced from Pakistan\u003cbr\u003e\nRuns small, order one size larger for the perfect fit\u003cbr\u003e\n\u003cbr\u003e\nRooted. Radient. Free.","brand":"Nuru - Rooted. Radient. 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Comfy, breathable, and built for sunny days, it features embroidered “Grounded” detailing to add a mindful touch to your everyday look.\u003cbr\u003e\n\u003cbr\u003e\n• 26% cotton, 74% polyester\u003cbr\u003e\n• Mid-profile cap with low-profile embroidery area\u003cbr\u003e\n• Structured six-panel design with 3.5″ crown\u003cbr\u003e\n• Hard buckram front panels\u003cbr\u003e\n• Mesh back for breathability\u003cbr\u003e\n• Permacurv® visor with matching undervisor\u003cbr\u003e\n• Plastic adjustable closure\u003cbr\u003e\n• Fits head circumference 21⅝″–23⅝″ (54.9–60 cm)\u003cbr\u003e\n• Blank product sourced from Vietnam or Bangladesh\u003cbr\u003e\n\u003cbr\u003e\nRooted. Radient. Free","brand":"Nuru - Rooted. Radient. 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Built for comfort, made to carry meaning.\u003cbr\u003e\n\u003cbr\u003e\nFront embroidery keeps it sharp.\u003cbr\u003e\nBack print makes the statement.\u003cbr\u003e\nSleeve holds a soul-filled message for those who look closer.\u003cbr\u003e\n\u003cbr\u003e\nEasy to wear. Hard to ignore.\u003cbr\u003e\n\u003cbr\u003e\nDetails\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% ring-spun cotton, 35% polyester\u003cbr\u003e\n• Front pouch pocket\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Matching flat drawstrings\u003cbr\u003e\n• 3-panel hood\u003cbr\u003e\n• Premium embroidery front\u003cbr\u003e\n• Statement print on the back\u003cbr\u003e\n• Sleeve message embroidery\u003cbr\u003e\n\u003cbr\u003e\nFit Note\u003cbr\u003e\nRuns small. Size up for the perfect fit.\u003cbr\u003e\n\u003cbr\u003e\nRooted, Radient. Free.","brand":"Nuru - Rooted. Radient. 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